Knoll, Inc. currently sells 31,000 units a month for $34 each, has variable costs of $23 per unit, and fixed costs of $120,000. Knoll is considering increasing the price of its units to $37 per unit. This will not affect costs, but demand is expected to drop 10%. Should Knoll increase the price of its product? Multiple Choice Yes, profit will increase $221,000. Yes; profit will increase $49,600. No, profit will decrease $49,600. No, profit will decrease $221,000.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Knoll, Inc. currently sells 31,000 units a month for $34 each, has variable costs of $23 per unit, and fixed costs of $120,000. Knoll is considering increasing the price of its units to $37 per unit. This will not affect costs, but demand is expected to drop 10%. Should Knoll increase the price of its product?

**Multiple Choice:**

1. ○ Yes, profit will increase $221,000.
2. ○ Yes, profit will increase $49,600.
3. ○ No, profit will decrease $49,600.
4. ○ No, profit will decrease $221,000.
Transcribed Image Text:Knoll, Inc. currently sells 31,000 units a month for $34 each, has variable costs of $23 per unit, and fixed costs of $120,000. Knoll is considering increasing the price of its units to $37 per unit. This will not affect costs, but demand is expected to drop 10%. Should Knoll increase the price of its product? **Multiple Choice:** 1. ○ Yes, profit will increase $221,000. 2. ○ Yes, profit will increase $49,600. 3. ○ No, profit will decrease $49,600. 4. ○ No, profit will decrease $221,000.
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