KLG is a textile manufacturer in Shanghai. They want to expand their t-shirt business into the United States. They have dedicated a factory in KLG to making the tshirts, and the production rate at that facility is 250 pallets of t-shirts per day. KLG's factory uses a just-in time production model so they store no safety stock at their manufacturing facility in Shanghai. The cost of space at the Shanghai facility is $30 per pallet per year. Each pallet has a value of $2000. KLG is opening a distribution center in Los Angeles from which they will serve the American demand for 250 pallets of t-shirts per day. They keep a safety stock of 1200 pallets of t-shirts at the distribution center. The cost of space at the LA facility is $40 per pallet per year. Each pallet has a value of $2200. KLG hires you as a logistics consultant to help them decide whether to transport the t-shirts from Shanghai to Los Angeles using sea or air. KLG uses a holding cost rate of 20%.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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KLG is a textile manufacturer in Shanghai. They want to expand their t-shirt business into the United
States. They have dedicated a factory in KLG to making the tshirts, and the production rate at that
facility is 250 pallets of t-shirts per day. KLG's factory uses a just-in time production model so they
store no safety stock at their manufacturing facility in Shanghai. The cost of space at the Shanghai
facility is $30 per pallet per year. Each pallet has a value of $2000. KLG is opening a distribution
center in Los Angeles from which they will serve the American demand for 250 pallets of t-shirts per
day. They keep a safety stock of 1200 pallets of t-shirts at the distribution center. The cost of space
at the LA facility is $40 per pallet per year. Each pallet has a value of $2200. KLG hires you as a
logistics consultant to help them decide whether to transport the t-shirts from Shanghai to Los
Angeles using sea or air. KLG uses a holding cost rate of 20%.
FlyHigh Airline has submitted a bid to KLG. They will guarantee a transport time of 3 days and will
accept shipments up to 400 pallets in size. They will charge $1300 per shipment transportation costs
and $500 per shipment material handling costs.
OceanMotion is a sea cargo line that has also submitted a bid to KLG. They guarantee a transport
time of 18 days and will accept any size shipment. They charge a flat transportation and handling fee
of $1000 per shipment. In the following questions, express your answer in terms of q only where
necessary.
Calculate the annual pipeline inventory costs when air is the chosen mode. $
million
Calculate the annual holding cost when at the plant if shipment size is 400 pallets. $
Transcribed Image Text:KLG is a textile manufacturer in Shanghai. They want to expand their t-shirt business into the United States. They have dedicated a factory in KLG to making the tshirts, and the production rate at that facility is 250 pallets of t-shirts per day. KLG's factory uses a just-in time production model so they store no safety stock at their manufacturing facility in Shanghai. The cost of space at the Shanghai facility is $30 per pallet per year. Each pallet has a value of $2000. KLG is opening a distribution center in Los Angeles from which they will serve the American demand for 250 pallets of t-shirts per day. They keep a safety stock of 1200 pallets of t-shirts at the distribution center. The cost of space at the LA facility is $40 per pallet per year. Each pallet has a value of $2200. KLG hires you as a logistics consultant to help them decide whether to transport the t-shirts from Shanghai to Los Angeles using sea or air. KLG uses a holding cost rate of 20%. FlyHigh Airline has submitted a bid to KLG. They will guarantee a transport time of 3 days and will accept shipments up to 400 pallets in size. They will charge $1300 per shipment transportation costs and $500 per shipment material handling costs. OceanMotion is a sea cargo line that has also submitted a bid to KLG. They guarantee a transport time of 18 days and will accept any size shipment. They charge a flat transportation and handling fee of $1000 per shipment. In the following questions, express your answer in terms of q only where necessary. Calculate the annual pipeline inventory costs when air is the chosen mode. $ million Calculate the annual holding cost when at the plant if shipment size is 400 pallets. $
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