Answered: Kara wants to open a retailing outlet…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Kara wants to open a retailing outlet in her town. Her family has been in the business of selling hardware items before. She wants to take this business forward by opening a store that caters to the hardware supplies industry. What kind of retail outlet will Kara most likely open? A. discount retailer B. supermarket C. department store D. specialty retailer E. convenience store Chan handles the distribution network for a company that creates custom-made software for companies. He requires constant feedback about customer needs so he can use this information to upgrade his software. What kind of distribution channel should Chan incorporate in order to do justice to the company’s overall service? A. only deal with wholesalers B. involve many intermediaries C. create a long distribution channel D. create a horizontal distribution channel E. create a short distribution channel

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