+ K Consider the following two-dimensional matrix with weights on the y-axis and ratings on x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly characterize P&G in the four corners of the matrix? Develop a hypothetical strength and weak- ness for P&G that could be positioned in each of the four corners of the matrix. Give a support- ing rationale for each factor. Which corner of the matrix do you think characterizes factors most commonly in an IFE Matrix? Why? Which corner of the matrix do you think characterizes fac- tors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an IFE Matrix? I

Step 1: Explain concepts used in this question

Step 2: Explain the quadrants of matrix with hypothetical example with meaning and rationale of each

Step 3: Identify the corners of matrix which have factors most and least commonly in IFE Matrix and reasons

Step 4: Give views about features in middle of matrix, commonly used in IFE matrix

Solution