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Jointsoft is a great over-the-counter arthritis medication, but who will ever know about it? Unfortunately, many people with arthritis tend to be elderly and rather immobile, so advertisers of arthritis medications face limitations in ways to get their messages across. Currently, their best modes of advertisement are commercials on daytime TV, advertisements in select magazines, fliers in convalescent homes, and advertisements on certain Web pages.
Marketing managers for Jointsoft are investigating these four modes of advertisement in four small communities (with a different
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- A student was interested in the impact of nutrition and exercise on mental health. She recruited a sample of 80 individuals. She divided the participants into 4 groups. One group was a control group. There was no treatment for this group. The second group was the diet group. These participants followed a strict diet that was designed by a dietitian. The nutrients in the diet were optimized for each individual. The third group was an exercise group. These participants worked with a personal trainer on an individualized exercise plan. The fourth group was the exercise and diet group. This group had both the dietitian and personal trainer intervention. After 3 weeks of treatment (or control), She measured their mental health with the Warwick-Edinburgh Mental Well-being Scale (WEMWBS). Some of the information is included in the ANOVA table below but I spilled a coffee on the output and the student already deleted the raw data...oh, no!! Given the ANOVA table below, what is the F-statistic?…arrow_forwardIn the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). 4 3 4 5 3 a. Use α = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified…arrow_forwardA national study found that treating people appropriately for high blood pressure reduced their overall mortality by 20%. Treating people adequately for hypertension has been diffcult because it is estimated that 50% of hypertensives do not know they have high blood pressure, 50% of those who do know are inadequately treated by their physicians, and 50% who are appropriately treated fail to follow this treatment by taking the right number of pills. Answer the following questions ( please answer all the parts 1,2 and 3): 1) What is the probability that among 10 true hypertensives at least 50% are being treated appropriately and are complying with this treatment?2) What is the probability that at least 7 of the 10 hypertensives know they have high blood pressure? 3) If the preceding 50% rates were each reduced to 40% by a massive education program, then what effect would this change have on the overall mortality rate among true hypertensives; that is, would the mortality rate decrease…arrow_forward
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