John Deere, an American agricultural machinery company based in Illinois, has hired you as a business strategy consultant. Until 2010, John Deere was considered the leader in farming machinery in the US. Over the last ten years, their domestic sales have dropped due to lower-cost and lower-quality foreign competition. At the same time, manufacturing costs have increased substantially. Consider the following questions: In the US, 85% of farms are small, family-run businesses, while the remaining 15% are large agri- businesses. Domestic sales for John Deere are down by 40% over the last five years. Much of this loss is due to two factors. First, US trade tariffs against foreign countries, particularly China and the EU, resulted in retaliation in farming sector, meaning that US crop exports are down by 65%. Second, foreign-competitor pricing for similar machinery is 30% lower than John Deere pricing. Discuss your strategy recommendations for recapturing John Deere’s domestic sales over the next three years.
John Deere, an American agricultural machinery company based in Illinois, has hired you as a business strategy consultant. Until 2010, John Deere was considered the leader in farming machinery in the US. Over the last ten years, their domestic sales have dropped due to lower-cost and lower-quality foreign competition. At the same time,
-
In the US, 85% of farms are small, family-run businesses, while the remaining 15% are large agri- businesses. Domestic sales for John Deere are down by 40% over the last five years. Much of this loss is due to two factors. First, US trade tariffs against foreign countries, particularly China and the EU, resulted in retaliation in farming sector, meaning that US crop exports are down by 65%. Second, foreign-competitor pricing for similar machinery is 30% lower than John Deere pricing.
Discuss your strategy recommendations for recapturing John Deere’s domestic sales over the next three years.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
