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ituation that Managers Marketing Situation nust work What Might be done What might be needed

ituation that Managers Marketing Situation nust work What Might be done What might be needed

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. In the Bangkok market, a price was is breaking out following extensive construction of five- star properties and a downturn in demand. A manager of one of the properties is trying to decide whether to lower prices to match competition or to hold the line. He wonders what factors should be considered in making a decision.
Transcribed Image Text:4. In the Bangkok market, a price was is breaking out following extensive construction of five- star properties and a downturn in demand. A manager of one of the properties is trying to decide whether to lower prices to match competition or to hold the line. He wonders what factors should be considered in making a decision.
Situation that Managers Marketing Situation must work What Might be What might be done needed
Transcribed Image Text:Situation that Managers Marketing Situation must work What Might be What might be done needed
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