a) Cross-cultural analysis is very difficult for many reasons. Make a chart of 5 differences in cultures between the two countries, Italy and Bangladesh respectively. Provide with 5 examples of the basic issues that the company must consider when planning this cross-cultural business initiative. Consumer Behaviour - Final Assignment Spring 2021 * D OLast edit was seconds ago6 ShareFile Edit View Insert Format Tools Add-ons HelpA, PNormal textU AE = = E 1E/ Editing100%Arial204 I 5Consumer BehaviourAnswer ALL the questionsConsumer BehaviourCourse Code: MKT 344Semester: Spring 2021Final Assignment(To BE ATTENDED BY ALL STUDENTS)Name:ID:Roll:Sec:FacultyATUDate:TOTAL MARKS - 50Time – 72 hoursMarks obtained:(This space is for faculty's usage. Do not write here.)Answer ALL the questions'AYS Corporation' is an Italian established multinational conglomerate that designs and sellsready-to-assemble furniture, kitchen appliances and home accessories, among other usefulgoods and occasionally home services.Answer ALL the questions10Thecompany is well known for its modern designs for various types of appliances and furniture,and its interior design work is often associated with an eco-friendly simplicity. In addition, thefirm is known for its attention to cost control, operational details, and continuous productdevelopment.They are currently operational in 10 countries mostly in Europe and North America. Recently,they have opened a store In Mumbai, India and it has been extremely successful there. As thereis a successful entry to the South Asian market, AYS decides to open one of their stores in- Answer ALL the questionsDhaka, Bangladesh and start operation in 2022.1.a) Cross-cultural analysis is very difficult for many reasons. Make a chart of 5 differences in culturesbetween the two countries, Italy and Bangladesh respectively. Provide with 5 examples of thebasic issues that the company must consider when planning this cross-cultural businessinitiative. (10)b) Explain what ideally should be their global marketing strategy in terms ofi. Communication strategyii. Product Strategy (4)c) Consumers will differ in their perceived image of a product based on the country of origin (Co).Will the country-of-origin effect be positive or negative in this case? Explain your answer withexamples. (5)2.Answer ALL the questionsa) Perceptual interpretation occurs because consumers have unique motives, interests, andexperiences. How people interpret often reveals a lot about themselves. In the above scenariomentioned, describe in your own words the perceived 'first impression' of the brand thatBangladeshi consumers will be interpreting. (3)b) Consumers perceive the quality of a product by intrinsic and extrinsic cues. Explain withexamples relating to the mentioned products of AYS corporation, what might be the scenario inboth the cases for Bangladeshi consumers. (5)c) Describe 4 different types of perceived risks for Bangladeshi consumers associated with thepurchase of products from AYS corporations. Elaborate each of them with examples. (8)3. As the company starts its operation in the Bangladeshi market, many consumers pass throughdifferent stages before and while making the decision to purchase or not purchase a newproduct. Your cousin who is fond of modern furniture and considers himself as a potentialcustomer for the company.a) What are these five stages in the adoption process that he goes through? What happensin each of them considering the given case? Provide examples for each step. (10) b) Carryout a secondary research on the demographic characteristics of the Bangladeshi consumerswho are more likely to be the innovators for the products of AYS corporations. (5)

Question

a) Cross-cultural analysis is very difficult for many reasons. Make a chart of 5 differences in  cultures between the two countries, Italy and Bangladesh respectively. Provide with 5 examples  of the basic issues that the company must consider when planning this cross-cultural business  initiative. Consumer Behaviour - Final Assignment Spring 2021 * D OLast edit was seconds ago6 ShareFile Edit View Insert Format Tools Add-ons HelpA, PNormal textU AE = = E 1E/ Editing100%Arial204 I 5Consumer BehaviourAnswer ALL the questionsConsumer BehaviourCourse Code: MKT 344Semester: Spring 2021Final Assignment(To BE ATTENDED BY ALL STUDENTS)Name:ID:Roll:Sec:FacultyATUDate:TOTAL MARKS - 50Time – 72 hoursMarks obtained:(This space is for faculty's usage. Do not write here.)Answer ALL the questions'AYS Corporation' is an Italian established multinational conglomerate that designs and sellsready-to-assemble furniture, kitchen appliances and home accessories, among other usefulgoods and occasionally home services.Answer ALL the questions10Thecompany is well known for its modern designs for various types of appliances and furniture,and its interior design work is often associated with an eco-friendly simplicity. In addition, thefirm is known for its attention to cost control, operational details, and continuous productdevelopment.They are currently operational in 10 countries mostly in Europe and North America. Recently,they have opened a store In Mumbai, India and it has been extremely successful there. As thereis a successful entry to the South Asian market, AYS decides to open one of their stores in- Answer ALL the questionsDhaka, Bangladesh and start operation in 2022.1.a) Cross-cultural analysis is very difficult for many reasons. Make a chart of 5 differences in culturesbetween the two countries, Italy and Bangladesh respectively. Provide with 5 examples of thebasic issues that the company must consider when planning this cross-cultural businessinitiative. (10)b) Explain what ideally should be their global marketing strategy in terms ofi. Communication strategyii. Product Strategy (4)c) Consumers will differ in their perceived image of a product based on the country of origin (Co).Will the country-of-origin effect be positive or negative in this case? Explain your answer withexamples. (5)2.Answer ALL the questionsa) Perceptual interpretation occurs because consumers have unique motives, interests, andexperiences. How people interpret often reveals a lot about themselves. In the above scenariomentioned, describe in your own words the perceived 'first impression' of the brand thatBangladeshi consumers will be interpreting. (3)b) Consumers perceive the quality of a product by intrinsic and extrinsic cues. Explain withexamples relating to the mentioned products of AYS corporation, what might be the scenario inboth the cases for Bangladeshi consumers. (5)c) Describe 4 different types of perceived risks for Bangladeshi consumers associated with thepurchase of products from AYS corporations. Elaborate each of them with examples. (8)3. As the company starts its operation in the Bangladeshi market, many consumers pass throughdifferent stages before and while making the decision to purchase or not purchase a newproduct. Your cousin who is fond of modern furniture and considers himself as a potentialcustomer for the company.a) What are these five stages in the adoption process that he goes through? What happensin each of them considering the given case? Provide examples for each step. (10) b) Carryout a secondary research on the demographic characteristics of the Bangladeshi consumerswho are more likely to be the innovators for the products of AYS corporations. (5)

Accepted Answer

In cross-cultural analysis data collected from the consumers to test the developed hypothesis…