is very important to know customer’s needs for market sustainability. To have a positive relationship with customers, Star Award Trophy Company decided to implement Customer Relationship Management System. Explain THREE (3) types of Customer Service Management with suitable example(s) that could be implemented by the company.
Star Award Trophy Company is a multinational corporation which engages in the design, manufacturing, and worldwide marketing and sale of trophies. The trophies are designed and manufactured mainly for sports or other forms of company events such as team building, concert, competition and other planned event.
The trophy designs are standard but could be customized based on the customer request. The customers can add logo, name and plan the design with the designer, once confirmation is established, the trophy will be manufactured and distributed.
The company was founded in the year 1990 and its manufacturing network consists of over 100 factories in 10 countries. Each product moves from 20 distribution centres across a network of 9,000 accounts and 60,000 retail outlets.
Q)
- It is very important to know customer’s needs for market sustainability. To have a positive relationship with customers, Star Award Trophy Company decided to implement Customer Relationship Management System. Explain THREE (3) types of Customer Service Management with suitable example(s) that could be implemented by the company.
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