Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Is there anything that might be seen as a barrier to online shopping?
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- Detailed explanation and steps on how to create effective and ethical direct-mail and e-mail sales messages?arrow_forwardWhy should customers worry about privacy while buying on Facebook and other comparable sites when they already know so much about them?arrow_forwardHow are direct-mail and e-mail sales messages similar, and how are they different?arrow_forward
- Discuss why the owner is considering using e-marketing. What benefits can e-marketingbring?arrow_forwardSince Facebook and similar sites already know so much about their users, why should shoppers be concerned about their privacy when making purchases there?arrow_forward(1) Do you read product reviews online before makingimportant purchases? Why or why not? Have you evercontributed to social commerce by posting your ownreviews or product advice? (2) Why did you buy theclothes you are wearing at this very moment?arrow_forward
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