is there  an ethical issue that must be considered between the financial advisor and the client in regard to a knowledge gap?

considering the need to get to know the customer, how does the advisor present financial products fairly? And does a comparative of financial products always work? Can the behavioral component of the client  to purchase a financial product and the complexity of the financial product provide a hinderance to an ethical presentation?

How does an investment advisor deal with a situation where he is convinced the client’s investment decisions fall outside his investment objectives and risk tolerance? What are the ethical issues?

What roles must a professional accountant be prepared to perform in regard to ethical decisionproblems?