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Is the consumer marketing approach taken by “LIVE TESTS” appropriate for all Bto-B marketers? Explain.
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- Exclusivity is granted for the following reasons: To delay the approval of competitor drugs When a new drug is approved When a generic drug enters the market None of the aboveKindly answer subparts. Thank you.Evaluate the impact of COVID-19 pandemic on the performance of UK supermarkets. Performance should focus on the effects on price, demand and profits.
- A country with Multi-languages raise the cost of advertising in international markets. A) True B) FalseYou are considering entry into a market in which there is currently only one producer (incumbent). If you enter, the incumbent can take one of two strategies, price low or price high. If he prices high, then you expect a $60K profit per year. If he prices low, then you expect a $20K loss per year. You should enter if Group of answer choices you believe demand is inelastic. you believe demand is elastic. you belive the probability of low price is less than 75%. you believe the probability of low price is less than 25%. . the chance is at least 50/50.Bargaining power of customers is likely to be the lowest for markets involving Apparel Automobiles Patented drugs Insurance
- A medical reported that the consumption of this product has many health benefits Describe how does this would affect the market for the product.A company wants to issue a coupon for a product. The marginal cost of the product is $1. If the elasticity of demand for coupon users is -5 and the elasticity of demand for non-coupon users is -2, then in order to maximize profit, what should the value of the coupon (in dollars) be? Group of answer choices: 1) 0.50 2) 0.75 3) 1.00 4) 1.50Give at least five examples of hemogeneous products and their substitute