Is it ethical for the airline and hotel industries to use Yield Management techniques? Is it ethical for Mcdonald's and Beauty Salons to use Senior Citizen pricing in their offerings? Here are some sources related to American Airlines & Mcdonald's that help to guide you answer this question: "The nature of today's marketplace in the airline industry makes yield management absolutely essential to profitable operations. At large airlines, such as American, the number of inventory controls and the frequency of updates requires an automated decision-making system"  "McDonald's senior discount menu days are also available to customers 55 and older. Plus, if you are a senior or a pensioner at The Coffee Club, you will receive a 10% discount on food. With the senior discount, you are entitled to a complimentary beverage by purchasing any McMuffin or burger, thereby giving a drink with a meal purchase"

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter2: The Purchasing Process
Section: Chapter Questions
Problem 1GPE
icon
Related questions
Question

Is it ethical for the airline and hotel industries to use Yield Management techniques? Is it ethical for Mcdonald's and Beauty Salons to use Senior Citizen pricing in their offerings?

Here are some sources related to American Airlines & Mcdonald's that help to guide you answer this question:

"The nature of today's marketplace in the airline industry makes yield management absolutely essential to profitable operations. At large airlines, such as American, the number of inventory controls and the frequency of updates requires an automated decision-making system" 

"McDonald's senior discount menu days are also available to customers 55 and older. Plus, if you are a senior or a pensioner at The Coffee Club, you will receive a 10% discount on food. With the senior discount, you are entitled to a complimentary beverage by purchasing any McMuffin or burger, thereby giving a drink with a meal purchase"

 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning