{In this  Covid 19 crisis situation there  is extreme pressure in Health sector  but to handle the rush hospitals can not preserve  the service for future consumption and both the service provider and the consumer needs to  be present during service consumption. In addition to that, due to too much pressure service quality is also fluctuating.} relate the situation with service characteristics, discuss about  them with proper examples. Also mention how these things make service different than product. Discuss all the criteria of  how we can add value proposition to our products & services to make it differentiate and unique from the competitors with proper example.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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{In this  Covid 19 crisis situation there  is extreme pressure in Health sector  but to handle the rush hospitals can not preserve  the service for future consumption and both the service provider and the consumer needs to  be present during service consumption. In addition to that, due to too much pressure service quality is also fluctuating.} relate the situation with service characteristics, discuss about  them with proper examples. Also mention how these things make service different than product. Discuss all the criteria of  how we can add value proposition to our products & services to make it differentiate and unique from the competitors with proper example.

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