In this chapter, we focused much of our discussions on using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. If you refer back to Chapter 2, another major business initiative is that of customer relationship management (CRM). How can B2C e-commerce businesses utilize the Internet to further enhance their CRM initiatives? How can B2B e-commerce businesses utilize the Internet to further enhance their CRM initiatives? Will become easier to harder to maintain relationships with customers as businesses move toward more "electronic" commerce? Why or why not?

How the biggest businesses use CRM: A Case of Wells Fargo Here we have a company tasked with keeping track of the property and assets of as many as 70 million people. To them, Customer service has to be absolutely spot on. As one of the biggest banks in the US, Wells Fargo knows that in order to Maintain their competitive edge, they need to go the extra mile when looking after clients. In order to do this well, they Make good use of CRM social media connectivity, enabling them to communicate easily with clients that need to talk. Their CRM is also used to make certain that when problems arise, the issue is dealt with by the correct department within the Organization. This eradicates the type of scenarios where clients are sent in circles, from department to department, Endlessly trying to get an answer. The result is that they build fantastic relationships with clients, achieving a customer Retention rate that is one of the best. Question 1 Future business success will be based on…

Read the following case study and answer ALL the questions that follow: Consumer to consumer (C2C) e-commerce has bloomed over the past few years. In the C2C e-commerce business model, buyers and sellers are both considered consumers to the third-party platform owner. The platform is a virtual space for commerce to take place. This business model has grown popular among end-users and business owners, due to its distinct advantages. Assume you are interested in creating a platform for a farmers market were buyers and sellers of fresh produce can utilize this platform for their buying and selling needs. To illustrate, producers gather on a designated day and area to sell their produce. Producers can rent their spots in the area on a weekly or monthly basis, or as a one- time trial. Depending on the region, there might be different rules on the rotation and pricing of available spots, protection from adverse weather, any fees for potential buyers entering the market, or anything else the…

Is there the possibility of a disadvantage while using the B2C model? Explain.