In the Hot Glue Gun example, one ofthe following is not a costumer need:Easy to use.Comfortable to handle.Profitable return.Results in good bonding.

When shopping for products, consumers search for functionality, simplicity, reliability, and ease of…

Answered: In the Hot Glue Gun example, one of the…

In the Hot Glue Gun example, one of the following is not a costumer need: O Easy to use. Comfortable to handle. Profitable return. Results in good bonding.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.

Question

In the Hot Glue Gun example, one of
the following is not a costumer need:
Easy to use.
Comfortable to handle.
Profitable return.
Results in good bonding.

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