In the context of international marketing, discuss the challenges and opportunities associated with standardization versus adaptation of marketing strategies.

Manufacturers and distributors beg you to stock their new items as the chief buyer for a big grocery chain. Weekly introductions number in the tens. These items often debut with national advertising and merchant promotions. To introduce new goods, shelf space must be lowered or items discarded. You and the IS department must create a marketing MIS to estimate profit changes from adding or removing inventory. How would you advise the IS department to build such a system?