Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In general, there are two types of services that may be found in app stores. Is there anything that sets these services apart from the competition?
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- What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?arrow_forwardThere are two sorts of content available to consumers thanks to Internet apps. It seems that there is a wide variety of choices, but which one is the most optimal?arrow_forwardExplain the main advantages that a company selling consumer products could derive through the creation of a website.arrow_forward
- Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop) Distinguish and explain all the steps of Personal selling that you would undertake for your client to reach the customers better and build a long-lasting relationship.arrow_forwardDetermine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.arrow_forwardWhat more actions are necessary to set up an online storefront?arrow_forward
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