In Europe, increased competition from oversees, and quick success of Baldrige award in America lead to a. 4. High demand for European products. b. Improved quantity in European supply chain. Oc Development of European Quality Award. O d. Increased market shares for European products.

Answer question 13 and 14

Case Study: H.B. Fuller Uses Supplier Visits to Narrow the Supply Base H.B. Fuller Corporation illustrates how first-hand information gained through supplier visits plays a large part in narrowing the supply base. Latin America sourcing manager Roy Calderón of H.B. Fuller narrows down his list of suppliers by obtaining first-hand information. Whenever possible, that means touring supplier plants and interacting with the supplier’s staff.   “I have a technical and manufacturing background, so I first try to understand the logistical and manufacturing capabilities of a supplier, as well as their quality assurance process and systems,” says Calderón. What he sees at a supplier’s plant helps him determine how much H.B. Fuller, headquartered in St. Paul, MN, can expect from that supplier in the way of consistent quality.   Calderón scrutinizes the plant’s infrastructure as well as its production staff. “Morale and work environment is hard to put into hard numbers or dollars, but it needs to…

Case Study 1: Mavi Jeans from Turkey has been successful in establishing a presence in many countries, as well as a desirable image in the eyes of its target consumers. Sales have been growing about 30 percent annually, with no decrease in pace foreseen in the near future. Quality denim, comfortably fitting styles, and monitoring the lifestyles of its target customers and trends in fashion have been the key factors which brought the brand to this point. The price is also kept low as it focuses on youth as its target customers. Therefore, the company considers the total cost and adds a reasonable profit margin to decide the price. Mavi emphasizes its Mediterranean origins, rather than referring to its country-of-origin (Turkey). When it comes to promotion, the company uses billboards, print media, broadcasting and internet to reach out to its customers. However, to stay in close touch with its internal and external stakeholders, the Public Relations department of the company issues news…