ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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In Autarka 2 amusement parks, Alfonso's wonderland and Bernice's rides there are 9600 people who like to visit an amusement park. Each of these
consumers wants to visit one park once. The consumers' homes are evenly spaced across
the island, and they each suffer a disutility of $24 for each kilometre they travel to reach
an amusement park. With their current technology, it costs an amusement park $12 for each customer they
host. At present, the equilibrium price for an amusement park ticket is $36, and each firm
has a profit of $115,200. This market is best modelled as Hotelling competition. Fixed costs should be neglected. Treat this market as a one-shot game. Do not consider repetition or associated phenomena such as collusion or predatory pricing.

Assuming Bernice's rides has a profit function of Nb(Pa,Pb) = 200(PaPb - Pb^2 + 36Pb -12Pa - 288), what is Bernice's rides best response function?

Expert Solution
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Step 1

Let, the price of admission at Alfonso's Wonderland be = $PA.

The price of admission at Bernice's Wild Rides be = $PB

The number of customers is x.

Transportation Cost (t) = $24.

Distance Covered = d kms.

Maximum Willingness to Pay= S.

Marginal Cost (MC) = $12

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