MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN: 9781119256830
Author: Amos Gilat
Publisher: John Wiley & Sons Inc
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In an article Shelf-Space Strategy in Retailing, published in the Proceedings: Southern Marketing Association, the effect
of shelf height on the supermarket sales of canned dog food is investigated. An experiment was conducted at a small
supermarket for a period of 8 days on the sales of a single brand of clog food, referred to as Arf dog food, involving
three levels of shelf height: knee level, waist level, and eye level. During each day the shelf height of the canned clog
food was randomly changed on three different occasions. The remaining sections of the gondola that housed the given
brand were filled with a mixture of dog food brands that were both familiar and unfamiliar to customers in this
particular geographic area. Sales, in hundreds of dollars, of Arf dog food per day for the three shelf heights are as
follows:
Shelf Height
Knee Level Waist Level
88
Eye Level
77
85
82
94
85
86
93
90
87
78
81
81
91
80
86
94
79
77
90
87
81
87
93
Is there a significant difference in the average daily sales of this dog food based on shelf height? Use a, 0.01 level of
significance.
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Transcribed Image Text:In an article Shelf-Space Strategy in Retailing, published in the Proceedings: Southern Marketing Association, the effect of shelf height on the supermarket sales of canned dog food is investigated. An experiment was conducted at a small supermarket for a period of 8 days on the sales of a single brand of clog food, referred to as Arf dog food, involving three levels of shelf height: knee level, waist level, and eye level. During each day the shelf height of the canned clog food was randomly changed on three different occasions. The remaining sections of the gondola that housed the given brand were filled with a mixture of dog food brands that were both familiar and unfamiliar to customers in this particular geographic area. Sales, in hundreds of dollars, of Arf dog food per day for the three shelf heights are as follows: Shelf Height Knee Level Waist Level 88 Eye Level 77 85 82 94 85 86 93 90 87 78 81 81 91 80 86 94 79 77 90 87 81 87 93 Is there a significant difference in the average daily sales of this dog food based on shelf height? Use a, 0.01 level of significance.
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