Improving and optimising client retention and loyalty is a significant company strategy. Explain why, and provide two examples of firms that adopt this strategy.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter17: Organizational Planning And Controlling
Section: Chapter Questions
Problem 7CRQ: Describe the MBO process, the philosophy behind it, and its relationship with performance.
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Improving and optimising client retention and loyalty is a significant company strategy.
Explain why, and provide two examples of firms that adopt this strategy.
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