important elements that characterise the most successful efforts at integrating suppliers in new-product development and explain how these factors contribute to the success of new product initiatives.
important elements that characterise the most successful efforts at integrating suppliers in new-product development and explain how these factors contribute to the success of new product initiatives.
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
Problem 2LO
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important elements that characterise the most successful efforts at integrating suppliers in new-product development and explain how these factors contribute to the success of new product initiatives.
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