Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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illustrate the connection among the business plan, the marketing plan, and the promotional plan and complete each function.
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- Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.arrow_forwardDescribe the elements and the goals of the Promotional mix.arrow_forwardWrite about the different types of promotional activities ..arrow_forward
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