
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?
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