Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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If a customer misuses a product, is the company that manufactured or sold the product to blame?
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- Many consumers rely on product reviews posted online, presumably by ordinary citizens describing their authentic experiences. Unfortunately, though, Amazon and Yelp, the most prominent of the many Internet review sites, have been called out for fake and paid-for reviews. Amazon has threatened to sue people posting fake public reviews. Why is it important that online reviews or testimonials be trustworthy?arrow_forwardWhen you are Receiving, Inspecting and Examining purchased components, what should you be mindful of to reduce the risk of using counterfeit components? Identify paperwork, packaging and component considerations.arrow_forwardDo employers have the right to monitor institution-provided equipment such as employees' computers and email if there is a reasonable or justifiable reason?arrow_forward
- The Pinto was a small subcompact car manufactured by Ford in 1971 in the face of looming competition from foreign automobile manufacturers. It was the first ‘small’ car created by Ford and was supposed to cost less than $2000 and weigh less than 2000 pounds. It was an attractive proposition for American consumers at the time when gas prices were rising (the oil crisis of 1973 was right around the corner!) and disposable incomes were constrained. The car was initially well-received in the American market, with full-page newspaper ads highlighting the distinctive design and fuel efficiency of the Pintop. But over time, it became apparent that the vehicle had a dangerous design flaw. The car’s fuel tank was located between the rear bumper and the rear axle - any low-speed rear-end collision at 25 mph would rupture the gas tank, cause fuel to leak and cause a fire or explosion. Cases of injuries and deaths trickled into Ford over time. Recall managers conducted a cost-benefit analysis…arrow_forwardHow does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?arrow_forwardWhat remedies are available to the buyer if the goods are defective or do not meet the contract requirements?arrow_forward
- Define High-Risk Products?arrow_forwardMultiple cases have been successful in invoking Section 7 of the Canadian Charter of Rights and Freedoms as a means of protecting the environment or human health. Select one: True Falsearrow_forwardQuickBooks considers all of the following to be vendors except: Multiple Choice Utility companies Suppliers of inventory and supplies Tax agencies such as the IRS Customers purchasing productsarrow_forward
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