
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Identify which level of investment in customer relationship management would the following be categorized and support your answer with at least one statement.
1. Sales discounts |
2. After-sales service |
3. Customer feedback fuels innovation |
4. Customer satisfaction survey |
5. Boeing works closely with airlines |
6. Dole, Inc. works with a pineapple plantation |
7. Customer complaint resolution |
8. Heavy advertising |
9. Personalized service |
10. Customer participates in designing her purchase |
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