Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Q) Identify how changes in the external environment affect the OM strategy for a company. For instance, discuss what impact the following external factors might have on OM strategy:
a. Major increases in oil prices.
b. Water- and air-quality legislation.
c. Fewer young prospective employees entering the labor market.
d. Inflation versus stable prices.
e. Legislation moving health insurance from a pretax benefit to taxable income
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