Identify dependent and independent variables Develop a regression model to predict the Intention to Purchase Branded Shoes. 1. 11. Interpret the value of 2.902. iv. Explains the value of R and Adjusted R Squared. V. Determine which independent variables that are significant in predicting Intention to Purchase Branded Shoes? Test using a = 0.05. Based on your answer above (v), develop the best regression model to predict the Intention to Purchase Branded Shoes. vi.

Based on the SPSS output given below is the Intention to Purchase Branded Shoes, Brand
Awareness, Brand Association, Brand Perception and Brand Loyalty on customers in Kangar,
Perlis for the year 2018.

Model Summaryb

Mo
del R R Square

Adjusted R
Square

Std. Error of the
Estimate

Durbin-
Watson

1 .218a

.047 .036 1.08730 1.158

ANOVAa

Model

Sum of
Squares df Mean Square F Sig.
1 Regression 18.972 1 4.743 4.012 .003b
Residual 380.672 328 1.182
Total 399.645 329
Coefficientsa

Model

Unstandardized Coefficients

Standardized
Coefficients

B Std. Error Beta t Sig.
1 (Constant) 2.7 .412 7.050 .000
Brand Awareness -.107 .060 -.101 -1.774 .077
Brand Association -.073 .054 -.077 -1.351 .178
Brand Perception -11.228 5.552 -7.996 -2.022 .044
Brand Loyalty 11.415 5.565 8.110 2.051 .041
i. Identify dependent and independent variables
ii. Develop a regression model to predict the Intention to Purchase Branded Shoes.
iii. Interpret the value of 2.902.
iv. Explains the value of R and Adjusted R Squared.
v. Determine which independent variables that are significant in predicting Intention to
Purchase Branded Shoes? Test using α = 0.05.
vi. Based on your answer above (v), develop the best regression model to predict the