How would you approach this issue if you were the manager in charge of sourcing raw materials for LEGO? How would PESTEL analysis inform your actions? What PESTEL challenges is LEGO trying to address by changing the raw materials used in its products? Explain what favorable PESTEL factors support LEGO’s efforts. for the lego project

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter15: Contracting, Governance, And Organizational Form
Section: Chapter Questions
Problem 6E
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  1. How would you approach this issue if you were the manager in charge of sourcing raw materials for LEGO? How would PESTEL analysis inform your actions?
  2. What PESTEL challenges is LEGO trying to address by changing the raw materials used in its products?
  3. Explain what favorable PESTEL factors support LEGO’s efforts.

for the lego project

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