How the “Crunchy Bites” can promote their business to customers and when entering the market. Note: details in the photo attached. Business Name :CRUNCHY BITESOur business is called "CRUNCHY BITES" a healthy snack brand that originated from the"kao" chicken skin that Filipinos used to love. Crunchy Bites is a crispy chicken skin withcrispy vegetables like squash that has different flavors which are spicy, salted egg, cheese, sourcream and the original flavor. Crunchy Bites is an innovated and healthier type of snack, it has amix of vegetables a different spices and from the chicken skin itself, it's a snack that you won'tget boring and will energize your taste buds.TARGET MARKET:Our target customer are mostly students who are on their adolescence and young adult 7-25 y/owho lives in Tala City, since among all groups, they are prone to eating junk foods and streetfood concepts.PRODUCT:We offer CRUNCHY BITES a crispy chicken skin with vegetable like squash, we have differentflavors to choose from, since our target which are the younger generations love to have moreoptions when it comes to flavors. So our chicken skin with a twist of vegetables like squash havedifferent flavors which are spicy, sour cream, salted egg and cheese. We included the vegetablein our product to balance the flavor and add more kick to the taste of it.GOAL/S:Short TermTrack the business expenses every Friday. This is an individual weekly goal that will help ustrack our expenses and revenue that will eventually be beneficial to the efficiency of our taxfilling every year.Long termAchieve a positive customer feedback within a year and develop and launch five new productswithin two years.LOCATION:The business will be home based located at Sta. Ignacia TarlasOPENING DATE:The business will operate this august when the school year starts.MISSION STATEMENT :To provide all in one healthy chicken skin with crispy vegetables to student, youngergenerations and health conscious that will satisfy their cravings for guilt free and yummy snack 2. Customers:A. DemographicsTarget Customer will be the students ages 7-25 years old. Chicken Skin withVegetables will surely a great help to the health of youngsters and teens, thevitamins that they can get from it will help them to focus and satisfied theircravings. It is very affordable therefore students will definitely afford to buy it.B. Market SegmentThe store will be positioned into three (3) categories. A stall in Elementary, HighSchool and College. In order for the student to buy conveniently since the stall ismerely allocated along their way.C. Target MarketsSince students need more nutritious food to keep up with their daily academictasks, our product was designed with them in mind. This is also one of thestrongest competitive advantages of our product. We discovered a way to makechicken skin products by adding vegetables, which makes the students consumehealthier products. Consuming too many unhealthy foods may not stabilize theirhealth needs and may also deplete their young bodies.D. NeedsTo market this product, we need a lot of things to make it possible. First, we needto rent for a stall place near the target schools. Ingredients like Chicken skin,Squash, Starch, Cornstarch, Oil, Pepper, Chicken powder, and Salt is theimportant ingredients in the formation of this business.E. Buying DecisionsChicken Skin with vegetable is a type of meryenda that will satisfies the tastebuds of every students. If they buy 5 of it, they'll get an additional 1. Perfect typeof street food that will release the heaviness of stress that the students have ontheir academe.3. Product: What's out there now and what's the competition offering?F. Current Sales on the IndustryCurrent Sales in the Industry should be Increasing and not degrading. The targetsales every month should be hit and per day the products should be all bought. Asa starting business, it is not easy to run a small firm. Yet, the target percentage ofsales should be hit per day.G. Benchmark in the Industry.Marketing, Customer Satisfaction Ratings and Advertisements is the benchmarkof this business. When the product is being market in a wise way, more customerswill come, maybe not just the students but also the adults. To prove that theproduct the we market is affordable and indeed have a great quality we need toreach the satisfaction ratings of the customers for it. Lastly, advertisement liketarpaulins and flyers is a great help to make this business bloom in the industry.4. Suppliers: Vendors that you need to rely onGiving clients high-quality goods and services at reasonable costs and without delays canbe made possible by choosing the proper suppliers and building strong relationships withthem. Regarding with our product the most essential ingredients to it is the Chicken Skinand Squash. We'll got to get a supplier that will give us a discount on purchasing theirgoods and in return, they will be our supplier regularly.||

Please find the answer below. CUSTOMER: An individual or business that purchases goods or services…

Answered: How the “Crunchy Bites” can promote…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How the “Crunchy Bites” can promote their business to customers and when entering the market. Note: details in the photo attached.

Transcribed Image Text:Business Name : CRUNCHY BITES Our business is called "CRUNCHY BITES" a healthy snack brand that originated from the "kao" chicken skin that Filipinos used to love. Crunchy Bites is a crispy chicken skin with crispy vegetables like squash that has different flavors which are spicy, salted egg, cheese, sour cream and the original flavor. Crunchy Bites is an innovated and healthier type of snack, it has a mix of vegetables a different spices and from the chicken skin itself, it's a snack that you won't get boring and will energize your taste buds. TARGET MARKET: Our target customer are mostly students who are on their adolescence and young adult 7-25 y/o who lives in Tala City, since among all groups, they are prone to eating junk foods and street food concepts. PRODUCT: We offer CRUNCHY BITES a crispy chicken skin with vegetable like squash, we have different flavors to choose from, since our target which are the younger generations love to have more options when it comes to flavors. So our chicken skin with a twist of vegetables like squash have different flavors which are spicy, sour cream, salted egg and cheese. We included the vegetable in our product to balance the flavor and add more kick to the taste of it. GOAL/S: Short Term Track the business expenses every Friday. This is an individual weekly goal that will help us track our expenses and revenue that will eventually be beneficial to the efficiency of our tax filling every year. Long term Achieve a positive customer feedback within a year and develop and launch five new products within two years. LOCATION: The business will be home based located at Sta. Ignacia Tarlas OPENING DATE: The business will operate this august when the school year starts. MISSION STATEMENT : To provide all in one healthy chicken skin with crispy vegetables to student, younger generations and health conscious that will satisfy their cravings for guilt free and yummy snack

2. Customers:
A. Demographics
Target Customer will be the students ages 7-25 years old. Chicken Skin with
Vegetables will surely a great help to the health of youngsters and teens, the
vitamins that they can get from it will help them to focus and satisfied their
cravings. It is very affordable therefore students will definitely afford to buy it.
B. Market Segment
The store will be positioned into three (3) categories. A stall in Elementary, High
School and College. In order for the student to buy conveniently since the stall is
merely allocated along their way.
C. Target Markets
Since students need more nutritious food to keep up with their daily academic
tasks, our product was designed with them in mind. This is also one of the
strongest competitive advantages of our product. We discovered a way to make
chicken skin products by adding vegetables, which makes the students consume
healthier products. Consuming too many unhealthy foods may not stabilize their
health needs and may also deplete their young bodies.
D. Needs
To market this product, we need a lot of things to make it possible. First, we need
to rent for a stall place near the target schools. Ingredients like Chicken skin,
Squash, Starch, Cornstarch, Oil, Pepper, Chicken powder, and Salt is the
important ingredients in the formation of this business.
E. Buying Decisions
Chicken Skin with vegetable is a type of meryenda that will satisfies the taste
buds of every students. If they buy 5 of it, they'll get an additional 1. Perfect type
of street food that will release the heaviness of stress that the students have on
their academe.
3. Product: What's out there now and what's the competition offering?
F. Current Sales on the Industry
Current Sales in the Industry should be Increasing and not degrading. The target
sales every month should be hit and per day the products should be all bought. As
a starting business, it is not easy to run a small firm. Yet, the target percentage of
sales should be hit per day.
G. Benchmark in the Industry.
Marketing, Customer Satisfaction Ratings and Advertisements is the benchmark
of this business. When the product is being market in a wise way, more customers
will come, maybe not just the students but also the adults. To prove that the
product the we market is affordable and indeed have a great quality we need to
reach the satisfaction ratings of the customers for it. Lastly, advertisement like
tarpaulins and flyers is a great help to make this business bloom in the industry.
4. Suppliers: Vendors that you need to rely on
Giving clients high-quality goods and services at reasonable costs and without delays can
be made possible by choosing the proper suppliers and building strong relationships with
them. Regarding with our product the most essential ingredients to it is the Chicken Skin
and Squash. We'll got to get a supplier that will give us a discount on purchasing their
goods and in return, they will be our supplier regularly.
||

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