Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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 How important is it to you that a fast-food restaurant satisfies you on the following characteristics? Very Important Somewhat Characteristic Important Important Unimportant Somewhat Unimportant Very Unimportant [Check the response that describes your feelings for each characteristic listed.] • Taste of food • Cleanliness • Price • Variety of menu

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Step 1 : FEELINGS FOR CHARACTERISTICS LISTED
VIEW
Step 2 : FAST FOOD RESTURANT OTHER IMPORTANT SERVICES
VIEW
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