How important is it to you that a fast-food restaurant satisfies you on the following characteristics? Very Important Somewhat Characteristic Important Important Unimportant Somewhat Unimportant Very Unimportant [Check the response that describes your feelings for each characteristic listed.] • Taste of food • Cleanliness • Price • Variety of menu

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 How important is it to you that a fast-food restaurant satisfies you on the following characteristics? Very Important Somewhat Characteristic Important Important Unimportant Somewhat Unimportant Very Unimportant [Check the response that describes your feelings for each characteristic listed.] • Taste of food • Cleanliness • Price • Variety of menu

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