Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How does data modeling support the development of effective Business Intelligence (BI) systems?
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Step 1: Introduction
Data modeling serves as the architectural blueprint that underpins the development and functionality of BI systems. It is the art and science of designing the structure and relationships of data entities within an organization. When it comes to BI, data modeling plays a pivotal role in shaping how data is captured, stored, transformed, and ultimately presented for analysis. This structured approach ensures that the right data is available to the right users, in the right format, at the right time.
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