Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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How does Apple Computer Inc. use balanced scorecard?
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Step 1: INTRODUCTION
Formerly known as Apple Computer Corporation, Apple Inc. is a prosperous global enterprise. It is known for producing cutting-edge goods, including the Mac computer, iPad, and iPhone. Apple also places a high value on preserving brand loyalty and consumer pleasure.
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- Book pdf : https://drive.google.com/file/d/1ojDaUwQu0gxTIn7oJnINvLmeqv5_FMz7/view?usp=drivesdk Question as in the attached photo from page 218 Question 5 Note: Give full explanation with clear indication to the problem’s aspect. Use information provided in table 7.8 , 7.7 (*) Use the weighted-point evaluation system to cal- culate weighted performance scores for each of the software firms. Would the results change if each dimension had a weight of one-third? (**) In Chapter 2, we described order qualifiers as per- formance dimensions on which customers demand a minimum level of performance. Basically, if a supplier fails to meet the minimum requirements on any of the qualifiers, that supplier would be eliminated from contention. How would you incorporate the concept of order qualifiers into the weighted-point evaluation system?arrow_forwardcreate an IFAS chart for American Express Corporation. show the strengths an weaknesses.arrow_forward13. Value of a Customer. As the manager of credit cardservices at Bank of Hanover (BOH), you’re aware that theaverage profitability of a credit card customer grows with thenumber of years they have used the credit card. Two probabi-listic factors affect actual profitability. The mean profitabilityfunction is given in the table below, which has been gatheredfrom data on BOH customers. The actual profit in a given yearfollows a normal distribution, with a standard deviation equalto 25 percent of the mean profit.In addition, there is a probability less than one that acustomer will continue to use the card during year t. Thisprobability is sometimes called the retention rate. For instance,an 80 percent retention rate means that, during any year, thereis a 20 percent chance the customer will cancel their credit card.Assume that if a customer cancels during year t, then thecancellation occurs at the end of the year, and BOH stillgets profits from year t. The current retention rate has…arrow_forward
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- Evaluate the relationship between the housekeeping department and other departments in the hotel to provide effective quality accommodation servicesarrow_forwardMary Beth Marrs, the manager of an apartmentcomplex, feels overwhelmed by the number of complaints sheis receiving. Below is the check sheet she has kept for the past12 weeks. Develop a Pareto chart using this information. Whatrecommendations would you make?arrow_forwardList the steps of problem solving.arrow_forward
- 3. What is benchmarking?arrow_forward1. What are the determinants of service quality? 2. Explain the service quality model and each gap of the model. 3. What are prevention, appraisal, and failure (internal and external) costs.arrow_forwardCASE STUDYFrom Holiday Inns to the InterContinental Hotels GroupThe history of the Holiday Inn motel chain is one of the great success stories in United States business. Its founder, Kemmons Wilson, while vacationing in the early-1950s, found the motels he stayed in to be small, expensive, and of unpredictable quality. This discovery, along with an unprecedented amount of highway travel due to the new, integrated interstate highway program, triggered a realization: there was an unmet customer need—a gap in the market for quality accommodations. Holiday Inn was founded to meet that need. From the beginning, Holiday Inn set the standard for offering motel features such as air-conditioning and icemakers while keeping room rates reasonable. These amenities enhanced the motels’ popularity, and motel franchising, which was Wilson’s own invention, made rapid expansion possible. By 1960, Holiday Inn hotels could be found in virtually every major city and on every major highway. Before the…arrow_forward
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