How do the following research methods compare: surveys, secondary analysis of existing data, field research, and experiments?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
icon
Related questions
Question

How do the following research methods compare: surveys, secondary analysis of existing data, field research, and experiments?

Expert Solution
Step 1

Introduction

Researchers usually choose from four traditional methods of social investigation when designing studies: survey, field study, experiment, secondary data analysis, or the use of established sources. Every research method has advantages and disadvantages, and the subject of analysis has a big influence on which method or methods are used.

Survey Method

A survey gathers data from subjects who answer a series of questions about their attitudes and beliefs, often in the form of a questionnaire, as a research tool. One of the most commonly used scientific research techniques in the survey. Individuals may express personal opinions in a standard survey format since they are anonymous.

For particular purposes, researchers perform surveys under controlled conditions. People participate in surveys to provide various types of information. Though surveys aren't always effective in capturing how people act in social settings, they are an excellent way to learn how people feel and think, or at least how they claim to feel and think.

Secondary Data Analysis

Though researchers often conduct original research, they often contribute to the discipline by analyzing secondary data. Secondary data is not based on firsthand analysis from primary sources, but rather on the work of other researchers who have already completed it. Historians, economists, teachers, and early sociologists could be studied by researchers. They might look for periodicals, journals, or magazines from any time period.

Using secondary data can save time and resources while still adding complexity to a report. Researchers often interpret results in novel ways that were not part of the author's original intent or function. 

 

steps

Step by step

Solved in 2 steps

Blurred answer
Recommended textbooks for you
Social Psychology (10th Edition)
Social Psychology (10th Edition)
Sociology
ISBN:
9780134641287
Author:
Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:
Pearson College Div
Introduction to Sociology (Eleventh Edition)
Introduction to Sociology (Eleventh Edition)
Sociology
ISBN:
9780393639407
Author:
Deborah Carr, Anthony Giddens, Mitchell Duneier, Richard P. Appelbaum
Publisher:
W. W. Norton & Company
The Basics of Social Research (MindTap Course Lis…
The Basics of Social Research (MindTap Course Lis…
Sociology
ISBN:
9781305503076
Author:
Earl R. Babbie
Publisher:
Cengage Learning
Criminalistics: An Introduction to Forensic Scien…
Criminalistics: An Introduction to Forensic Scien…
Sociology
ISBN:
9780134477596
Author:
Saferstein, Richard
Publisher:
PEARSON
Sociology: A Down-to-Earth Approach (13th Edition)
Sociology: A Down-to-Earth Approach (13th Edition)
Sociology
ISBN:
9780134205571
Author:
James M. Henslin
Publisher:
PEARSON
Society: The Basics (14th Edition)
Society: The Basics (14th Edition)
Sociology
ISBN:
9780134206325
Author:
John J. Macionis
Publisher:
PEARSON