Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do cell-phone companies make money by charging a flat
rate per month for a set number of minutes, such as $50 for
300 minutes? Can you think of a more profitable plan? Would
it appeal to consumers? Why or why not?
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