How can the contribution margin be used to determine the profitability of Ford Motor Company's products and how could it be used to make the operations more profitable?

Why do companies allocate costs? What are some of the advantages and disadvantages to doing so?

Gross margin and contribution margins are two important, yet separate measures companies can use to determine how profitable their operations are. Based on your reading, choose one of the following questions to discuss: What are the major differences between the gross and contribution margin? What are the purposes of each type of margin, and what information does each convey? When would each metric be used for decision-making? Are there specific industries or situations where one metric is more valuable than the other? Do you think one type of margin is more important or useful than the other? Why or why not?

The difference between the average customer’s willingness to pay and the total costs of a product is known as ______. When a company makes a profit, the difference between the price of the product and the cost of production is known as what?   Value creation and value capture are key concepts for which parts of business? If a company innovates in a way that reduces its production costs without affecting any features of the product, would that create value? Suppose a price war was to erupt in the airline market, which causes prices for flights to decline, but affected nothing else about the industry. Would this change the value created by airlines? Suppose a price war was to erupt in the airline market, which causes prices for flights to decline, but affected nothing else about the industry. Would this change the value captured by airlines?   Please solve all part and do not give solution in image format thanku