How can a marketing audit be used to identify areas where a business's marketing efforts are misaligned with its overall business strategy?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
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How can a marketing audit be used to identify areas where a business's marketing efforts are misaligned with its overall business strategy?

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