Answered: How a company (hotel) can improve its…

How a company (hotel) can improve its service quality on Gap 4 (The communication gap) with practical, cost and quality efficient solutions

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to service marketing

Organizations that provide products or products to their consumers use service marketing to enhance brand recognition and revenue. In contrast to product marketing, service marketing promotes intangible transactions that add value to clients. Advertisers utilize efficient service marketing methods to gain client trust and demonstrate how their product may benefit them. Service marketing is interaction and value-based marketing.

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How a company (hotel) can improve its service quality on Gap 4 (The communication gap) with practical, cost and quality efficient solutions?

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Step 1 : TIPS TO IMPROVE SERVICE QUALITIES

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Step 2 : COST AND QUALITY EFFICIENT SOLUTION

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