Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Have you ever wanted to change the world?  Here is an opportunity to express yourself.  Imagine you are the leader of a global coalition, or the president of a country, or the CEO of a company, or the leader of your department or workgroup.

In your Original Post:

  • Briefly describe the change you want to make and the context in which you want to make it (e.g., which country or organization). 
  • Now describe the process you would use to communicate the change.  Include the media you would use--(e.g., speeches, web, etc.) and your anticipated first audience or audiences. 
  • Provide an overview of the content of your message.  Remember that, as the leader, you are responsible for creating the vision (describing the core ideology, constructing the envisioned future) and motivating change.
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