has made it easy for firms to sell products in the international market.

This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: Discuss the advantages of conducting market research and analysis in order to implement a product internationalization strategy. Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.

what are the reasons to choose an export entry mode in marketing ?

Why would a company choose to work through intermediaries when selling products in a foreign country?