ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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**Market Structure Analysis: Glyde Air Fresheners**

Glyde Air Fresheners is a leading firm in the solid room aromatizer industry. The total market demand is expressed by the equation:

\[ Q = 80 - 2P \]

Glyde faces competition from four smaller firms (referred to as fringe firms) that produce where their individual marginal costs are equivalent to the market price. Each fringe firm has its total cost represented by the equation:

\[ TC_i = 10Q_i + 2Q_i^2 \]

Glyde’s own total cost is described by the equation:

\[ TC_G = 100 + 6Q_G \]

The main question posed is: **What are the total profits of the fringe firms?**

To find the total profits of the fringe firms, we must consider their revenue, marginal costs, and total costs in relation to the market dynamics and competition presented by Glyde. Further analysis would require solving the equations for equilibrium price and quantity, and calculating the difference between total revenue and total costs for the fringe firms.
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Transcribed Image Text:**Market Structure Analysis: Glyde Air Fresheners** Glyde Air Fresheners is a leading firm in the solid room aromatizer industry. The total market demand is expressed by the equation: \[ Q = 80 - 2P \] Glyde faces competition from four smaller firms (referred to as fringe firms) that produce where their individual marginal costs are equivalent to the market price. Each fringe firm has its total cost represented by the equation: \[ TC_i = 10Q_i + 2Q_i^2 \] Glyde’s own total cost is described by the equation: \[ TC_G = 100 + 6Q_G \] The main question posed is: **What are the total profits of the fringe firms?** To find the total profits of the fringe firms, we must consider their revenue, marginal costs, and total costs in relation to the market dynamics and competition presented by Glyde. Further analysis would require solving the equations for equilibrium price and quantity, and calculating the difference between total revenue and total costs for the fringe firms.
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