Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each:
Product
Contribution
(% of
selling price)
30
Company Contribution
(%: total annual
contribution divided
by total annual sales)
50
30
10
50
40
S
Identify possible strategies for the desktop computer. (Mark all that apply.)
A. Consider terminating production
B. Increase capacity
C. Attempt to make production facilities more efficient
D. Develop supplier and distribution systems
Identify possible strategies for the palmheld computer. (Mark all that apply)
A. Attempt to innovate high-volume production
B. Consider terminating production
C. Modify and improve the production process
D. Develop supplier and distribution systems
Identify possible strategies for the hand calculator. (Mark all that apply)
A. Attempt to innovate high-volume production
B. Develop supplier and distribution systems
C. Improve cost control for profitability and market share
D. Attempt to develop an improved product
Product
Desktop computer
Palmheld computer
Hand calculator
K
Position in
Life Cycle
Growth
Introduction
Maturity
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Transcribed Image Text:Given the contribution made on each of the three products in the following table and their position in the life cycle, identify a reasonable operations strategy for each: Product Contribution (% of selling price) 30 Company Contribution (%: total annual contribution divided by total annual sales) 50 30 10 50 40 S Identify possible strategies for the desktop computer. (Mark all that apply.) A. Consider terminating production B. Increase capacity C. Attempt to make production facilities more efficient D. Develop supplier and distribution systems Identify possible strategies for the palmheld computer. (Mark all that apply) A. Attempt to innovate high-volume production B. Consider terminating production C. Modify and improve the production process D. Develop supplier and distribution systems Identify possible strategies for the hand calculator. (Mark all that apply) A. Attempt to innovate high-volume production B. Develop supplier and distribution systems C. Improve cost control for profitability and market share D. Attempt to develop an improved product Product Desktop computer Palmheld computer Hand calculator K Position in Life Cycle Growth Introduction Maturity
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