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MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Question: From your observation/experience, state a service industry that will become a big industry in 5 years' time. Why?

Answer: From my observation, healthcare services will become a big industry in 5 years' time. Nowadays, more of us are health-conscious, we care about how healthy the diet and lifestyle are. We regularly go for medical check-up and consume some vitamin pills to ensure our health.
The Bureau of Labor Statistics expects healthcare jobs to grow at an annualized rate of 18% from 2016 to 2026, much faster than the rate of the rest of the economy. Healthcare Management listed the reasons for the booming healthcare sector. First, an increasingly aging population is creating a need for additional services and result in the growing demand for healthcare staff. In addition, federal healthcare insurance reform has raised the number of people seeking routine medical care.

 

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