Give 3 examples of product placement AND guerrilla marketing.

With reference to Nivea, critically analyse the wisdom of utilising sales promotions as part of the marketing strategy.

You work fora cranberry company in Nova Scotia looking to enter the cranberry company on Australia. Based on this scenario, how will you promote the product and what is your promotional mix? What are your promotional objectives, key message and promotional costs?

What is product placement strategy? Why it is more effective than conventional strategy and what are its benefit?

Differentiate between advertising and product placement.Which do you think is more effective, and why?

Marketing plan for egg powder.

The product is iphone. Introduction Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Four Ps of Marketing Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. • Product: Describe the want or need your product addresses. • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing. • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc. •…

What challenges do advertisers face with product placement?

Create a list of potential target markets of different companies whether it offer products or services then discuss.

Which is best approach for positioning a brand- Structured or Unstructured? Please explain and give some specific examples of some brands or companies.