for electronics, when people can go to liger Direct or Newegg.com and cut out the middle a) Best Buy adds value by providing time utility. Consumers can get in, find what they need, and get out. To that end. a drive-through concept is currently being developed. h) Best Buy adds value by providing service utility. It's employees help customer choose the model best suited for them by giving them tips and explaining things to them, allowing customers to make informed decisions Best Buy has a stranglehold on the market because their salespeople are paid hourly, not on commission Consumers like low pressure environments. ) d) Best Buy adds value by providing place utility. People can come in and physically interact with the electronics they are considering for purchase. Sometimes this makes all the difference between *Tust looking" and "sold »
for electronics, when people can go to liger Direct or Newegg.com and cut out the middle a) Best Buy adds value by providing time utility. Consumers can get in, find what they need, and get out. To that end. a drive-through concept is currently being developed. h) Best Buy adds value by providing service utility. It's employees help customer choose the model best suited for them by giving them tips and explaining things to them, allowing customers to make informed decisions Best Buy has a stranglehold on the market because their salespeople are paid hourly, not on commission Consumers like low pressure environments. ) d) Best Buy adds value by providing place utility. People can come in and physically interact with the electronics they are considering for purchase. Sometimes this makes all the difference between *Tust looking" and "sold »
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following explains how Best Buy adds value by acting as a distributor for electronics, when people can
go to liger Direct or Newegg.com and cut out the middle
a) Best Buy adds value by providing time utility. Consumers can get in, find what they need, and get out. To
that end. a drive-through
concept is currently being
developed.
h) Best Buy adds value by providing service utility. It's employees help customer choose the model best suited
for them by giving them tips and explaining things to them, allowing customers to make informed decisions
Best Buy has a stranglehold on the market because their salespeople are paid hourly, not on commission
Consumers like low pressure environments.
) d) Best Buy adds value by providing place utility. People can come in and physically interact with the
electronics they are considering for purchase. Sometimes this makes all the difference between *Tust
looking" and "sold »
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