following outcomes over the last seven months: Quantity Sold Price Advertising 8500 $ 2 $ 2,800 4700 $ 5 $ 200 5800 $ 3 $ 400 7400 $ 2 $ 500 6200 $ 5 $ 3,200 7300 $ 3 $ 1,800 5600 $ 4 $ 900 Regression (Equation) QSold = 8536.213882 - 835.7223514 Price + 0.592228496 Advertising A. Estimate sales when the price is $50 and advertising is $100,000, stating any assumption that you need to make. B. If the firm charges $50 and cost per unit is $30 but increases advertising to $110,000, what conclusions can you derive
following outcomes over the last seven months: Quantity Sold Price Advertising 8500 $ 2 $ 2,800 4700 $ 5 $ 200 5800 $ 3 $ 400 7400 $ 2 $ 500 6200 $ 5 $ 3,200 7300 $ 3 $ 1,800 5600 $ 4 $ 900 Regression (Equation) QSold = 8536.213882 - 835.7223514 Price + 0.592228496 Advertising A. Estimate sales when the price is $50 and advertising is $100,000, stating any assumption that you need to make. B. If the firm charges $50 and cost per unit is $30 but increases advertising to $110,000, what conclusions can you derive
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.6: Moving Averages Models
Problem 22P: The file P13_22.xlsx contains total monthly U.S. retail sales data. While holding out the final six...
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Question
Fresh Food has recently carried out a survey of the demand for their seasonal fruits. They observed the following
outcomes over the last seven months:
Quantity
Sold Price Advertising
8500 $ 2 $ 2,800
4700 $ 5 $ 200
5800 $ 3 $ 400
7400 $ 2 $ 500
6200 $ 5 $ 3,200
7300 $ 3 $ 1,800
5600 $ 4 $ 900
Regression (Equation)
QSold = 8536.213882 - 835.7223514 Price + 0.592228496 Advertising
A. Estimate sales when the price is $50 and advertising is $100,000, stating any assumption that you need to make.
B. If the firm charges $50 and cost per unit is $30 but increases advertising to $110,000, what conclusions can you derive
in terms of revenues and profits?
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