Explore the role of technology and data analytics in enhancing the Wilson approach's performance in modern supply chains.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Explore the role of technology and data analytics in enhancing the Wilson approach's performance in modern supply chains.

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