Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain why customers of a company boycott a product when the price increases in a time of need
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- Explain how business products are classifiedarrow_forwardWhat role does labeling play in differentiating and promoting various types of consumer product packages?arrow_forwardBrand value and social responsibility In December 2003 the annual report of the Co-operative Bank into ethical purchasing included the results of a survey of 1,000 consumers. This survey sought to assess the extent of ethical boycotting of various products (goods and services) and its impact on the industries involved. The results suggested that over the previous 12 months the cost in the UK of consumers switching brands for ethical environmental reasons was over £2.6bn in lost business. As many as 52% of consumers surveyed claimed to have boycotted at least one product during that period, and over 66% claimed that they would never return to a product once it had been associated with unethical environmentally damaging practices. There is also extensive evidence to support those who claim that positive associations with ethical environmental initiatives are good for business. For example, the total sales of ethical environmental products rose by 44% from £4.8bn to £6.9bn…arrow_forward
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