Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Read the scenario below and answer the questions that follow: Bart is a senior manager at ‘Drive Away’ a car sales business in Durban. He is required to provide a detailed report to his CEO and founder of the company who is no longer involved in the day to day running of the business and currently lives in London. The report is based on the research Bart has conducted over the past year regarding the effects of COVID-19 on the business. ‘Drive Away’ has a staff complement of 30 employees, which consists of the CEO/owner; Bart, the senior/general manager; 4 other managers, admin, finance, HR and sales; 10 sales reps; 5 administrators; 5 financial administrators; 1 Personal assistant and 3 general workers. The primary function of the business is the sale of motor vehicles, brand new or used as well as providing a financial service (assisting prospective clients in obtaining vehicle finance and and insurance
Explain which data collection method would be the most fitted choice for Bart’s study and justify the reasoning behind your selection
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